My design process
as an innovation designer
Designing proof of concepts to showcase IBM’s technologies
and their business value to clients, by co-creating with them.
Summary
Foreword: As I'm subject to a non-disclosure agreement for my projects at IBM, here's a presentation of my methodology for a typical project as an Innovation Designer in IBM Client Engineering.
The role of Innovation Designer at IBM Client Engineering is to drive adoption to maximize the impact of IBM technologies for clients. Through workshops and co-creation, Innovation Designers identify challenges and opportunities that clients face to develop solutions addressing their needs and market demands. To achieve their objectives, they use a methodology that incorporates various design approaches, such as user research, collaborative design, and lean UX design. They then collaborate with cross-functional teams composed of developers, solution architects, and data scientists to build proof of concepts showcasing value to the client. Finally, they utilize storytelling to develop a narrative that allows clients and their executives to fully understand the solution and its benefits, promoting its implementation.
My Role
Understanding the business and technological context of an enterprise, conducting stakeholder research, facilitating internal and external (client) workshops, co-creating with cross-functional teams to develop proofs of concept, designing UX and UI, storytelling, and presenting to clients and executives
Tools
Mural, Figma, Trello, monday.com, IBM technologies (watsonx, genarative AI, data and AI, conversational AI, etc.), Adobe Creative Cloud, Microsoft 365, Slack
Context
Client Engineering is a pre-sales team of multi-disciplinary experts that collaborates with clients to co-create and implement innovative solutions using IBM’s technologies. In just a few weeks, a project team can identify and research a use case, define a solution, and develop it to deliver value.
As this is not a specific solution but rather a methodology, this “project” does not contain any particular context or data specific to a client engagement. However, the processes of research, solution definition, co-creation, and delivery of value will be explained to communicate my design approach as an Innovation Designer.
The images and visuals presented below consist of screenshots of unfilled activities and anonymized flows and diagrams that have been used and/or produced in the context of various customer engagements. They do not originate from a single project.
Research the Use Case
Align on Business Use Case
[In progress]
Discover Business & Technical Challenges
[In progress]
Research the Stakeholders
[In progress]
Understand the As-Is Processes
[In progress]
Define the Proof of Concept
Select a Use Case
[In progress]
Define the Solution
[In progress]
Scope the Solution
[In progress]
Co-create the Proof of Concept
Co-Create the Solution
[In progress]
Review & Improve
[In progress]
Deliver Value to the Client
Present and Deliver the Proof of Concept
[In progress]