Festival Pop-up Shop
Pop-up shop concept for Eska, a water company,
for a summer festival in Montreal.
Summary
Ephemeral structure of 10.75 m long by 6 m high realized as part of a fictional festival on the Place des Festivals in downtown Montreal.
My Role
Researching and understanding the image of the brand, developing the technical plans, designing and rendering the 3D model
Tools
Solidworks, C4D, Photoshop
Details
The shape of the wall was inspired by glaciers (the source of Eska’s water). The project consisted of understanding Eska's brand image and then creating a concept that reflected it. The technical development of the structure was materialized by producing a series of technical plans, assembly guidelines, and usage scenarios to demonstrate the realism of the project.
